Marketing Your Website

Having a powerful, great looking website is a given, but if no one comes to the site, you've wasted your money. We have put together several online marketing programs designed to work for small businesses and organizations.

Pay Per Click Search Engine Marketing
Pay-per-click search produces the "Sponsored Links" that show at the top and sides of search engine results pages. Pay per click is VERY effective at driving traffic to your website for a defined, controllable monthly budget. Because you only pay the search engine when someone clicks the link in your ad, (hence the name pay-per-click) you pay only when a lead is delivered to your website. Using state of the art management systems we can setup and run pay-per-click campaigns on the top five paid search networks: Google, Yahoo, Ask.com, Bing and AOL.

< 100 keywords / phrases.
Initial phone consultation & analysis to determine the nature of your business and your monthly PPC budget.
Set up Google, Yahoo, Bing, AOL and ask.com PPC accounts.
Add keywords and write ad copy.
Launch PPC campaign.
Monthly phone conference including a PDF report mailed to you showing results.
Google Analytics is required.
Minimum 4 months to fine tune the program.

$450 setup fee
Monthly Management Fee: $75*
Notes:

*If you choose more than one monthly marketing service, we will only charge $50 per month, per service, for management.
Does not include click-through charges. Click-through charges will be determined by the competitiveness of your keywords and your monthly budget. Minimum monthly click budget = $400

LinkedIn DirectAds
Reach Professionals on LinkedIn - the world's largest audience of active, influential professionals. LinkedIn has:

70 million users World Wide
32 million users in the U.S.
7.9 million Business Decision Makers
5.5 million High Tech Managers
1.3 million Small Business Owners
4.2 million Corporate Executives

You can target your ad:

By geography
By job function and seniority
By industry and company size
By gender and age

You get:

Initial phone consultation & analysis to determine the nature of your business and your monthly PPC budget.
Set up a LinkedIn Advertising account on your behalf.
Write ad copy and create an image to associate with your ad.
Launch PPC campaign.
Monthly phone conference including a PDF report mailed to you showing results.
Minimum 3 months to fine tune the program.

$250 setup fee
Monthly Management Fee: $75*
Notes:

*If you choose more than one monthly marketing service, we will only charge $50 per month, per service, for management.
Does not include click-through charges. Click-through charges will be determined by your monthly budget. Minimum daily click budget = $10.00

Pay Per Click Facebook Marketing
Facebook offers highly targeted pay-per-click advertising to its 400,000,000 users. These ads can be targeted by age, gender, geography and user interests. Facebook ads are more flexible than search engine paid ads in that they can be customized to include more copy and an image, which aids in creating awareness and demand for your service. In addition, Facebook offers conversion tracking to measure the effectiveness of your ads.

Initial phone consultation & analysis to determine the nature of your business and your monthly PPC budget.
Set up a Facebook Advertising account on your behalf.
Write ad copy and create an image to associate with your ad.
Launch PPC campaign.
Monthly phone conference including a PDF report mailed to you showing results.
Minimum 3 months to fine tune the program.

$250 setup fee
Monthly Management Fee: $75*
Notes:

*If you choose more than one monthly marketing service, we will only charge $50 per month, per service, for management.
Does not include click-through charges. Click-through charges will be determined by your monthly budget. Minimum daily click budget = $5.00

Online Display Advertising Using ReachDisplay
By using advanced targeting and optimization techniques not available in the offline world, ReachDisplay targets your message to potential local customers where they will be the most receptive and more likely to interact with it: the most popular local and national news, entertainment and lifestyle sites. While these consumers may not need your product or service today, ReachDisplay builds top-of-mind awareness so your brand will be the one they remember when they're ready to buy. We will create appropriate online display ads, and deploy them based on your target audience and geography.
$450 setup fee
Monthly Management Fee: $75*
Notes:

*If you choose more than one monthly marketing service, we will only charge $50 per month, per service, for management.
Does not include monthly media budget. Minimum monthly media budget = $200

Blogging
Blogging, in the long term, can be one of the most effective ways of driving traffic to a website ONLY if the blog owner can commit to publishing and moderating the blog content on a regular basis. If you have content that is of value and that you have expertise in, writing a weekly blog article can be a good way to attract visitors to your blog / website. Our blogging platform of choice is Wordpress. Wordpress is a widely used and supported open source (free) blogging platform. It has all the features to allow you to publish articles, receive comments on articles and post replies. It can be "skinned" to match your website's design to create a seamless user experience for your website visitors. Our blogging program includes installing Wordpress on our managed Wordpress server, skinning it to match your website design and training you on how to use your blog.
$850 setup fee
Monthly Hosting Fee: $14.95

Email Marketing via MailChimp
We will setup an account with MailChimp.com and create an email template that compliments your website design. We will do an initial import of your email list (if you have one). We will create an email subscribe form for your website that automatically adds subscribers to your MailChimp.com account. We will provide training to tech you how to manage your email marketing campaigns.
$500 Setup Fee
Note: You will be billed directly by MailChimp for mailing lists greater than 500. Please visit www.mailchimp.com for monthly pricing.

Social Media Marketing
Social networking websites like Facebook, YouTube and Twitter have become increasingly popular for businesses to distribute news, information and videos. It's important for businesses to start marketing via social media as this medium is growing, yet still affordable. We offer basic setup and consulting for Facebook, YouTube and Twitter.

Facebook Setup & Consulting
Our professional consultant will assist you in setting up an account on Facebook. They will work with a web designer to add the graphical elements needed to brand your Facebook profile page. Our consultant will then spend an hour or so with you to show you how you can manage your Facebook profile for maximum exposure.
$250

YouTube Setup & Consulting
Our professional consultant will assist you in setting up an account on YouTube. They will work with a web designer to add the graphical elements needed to brand your YouTube profile page. Our consultant will then spend an hour or so with you to show you how you can manage your YouTube profile for maximum exposure. This consulting does not include video production, but it does include showing you how to upload videos to YouTube, provide the information needed to promote your video, and finally, how to embed a YouTube video on your website.
$300

Twitter Setup & Consulting
Our professional consultant will assist you in setting up an account on Twitter. They will work with a web designer to add the graphical elements needed to brand your Twitter profile page. Our consultant will then spend an hour or so with you to show you how you can manage your Twitter profile using TweetDeck or HootSuite for maximum exposure. We will also include a standard Twitter "widget" so that your "tweets" will automatically show up on your website.
$250